Key information

🔎 Fund Overview

Better Choice Company Inc. is a pet health and wellness company focused on providing pet products and services. The Company offers a broad portfolio of pet health and wellness products for dogs and cats sold under its Halo brand in multiple forms, including foods, treats, toppers, and chews. Its products consist of kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements. It offers products in different channels, including E-commerce, which includes online retailers such as Amazon and Chewy; Brick & Mortar, which primarily includes the sale of products to Pet Specialty retailers such as Petco, Pet Supplies Plus and neighborhood pet stores, as well as to select grocery chains; Direct to Consumer (DTC) which includes the sale of product through its Website halopets.com; and International, which includes the sale of product to foreign distribution partners and to select international retailers.